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CATEGORIES
RECENT ENTRIES
- Architectural digest
- Audio/Visuals: Artists’ rendering
- Handsprings eternal
- Air Hubble
- Rabbit is rich in metaphor
BLOG ROLL
Stuff We Like: "Bump" app, white-coat ceremonies, and Dora the Explorer's makeover
BUMPER TO BUMPER
"New iPhone App Works By Bump, Not Touch" (ERIC 2.0 technology blog, Chicago Tribune, Mar. 30, 2009)
David Lieb and Jake Mintz, first-year students at Chicago Booth, along with friend Andy Huibers, developed an iPhone app that transfers data from one iPhone to another (or an iPod Touch) simply by bumping each other.
CHICAGO ORIGIN FOR MED SCHOOL RITUAL
"20th Anniversary of the White Coat Ceremony" (EzineArticles.com, March 2009)
In 1989 students at the Pritzker School of Medicine participated in what is thought to be the first white-coat ceremony.
BRAND CHANGE RISK?
"Fans Say Don't Mess with Dora the Explorer" (Finding Dulcinea, Mar. 19, 2009)
In the hulabaloo surrounding the makeover of Nickelodeon's Dora the Explorer, marketing professor Jean-Pierre Dube says, "We could certainly make a case that the public is overreacting… but there's some important information there, and that is, don't mess with this brand unless you're very careful.”
April 1, 2009
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